Our data suggests that the greatest determinant of proactive take-rate is not particular page content, but other factors such as time on site, number of viewed pages, and repeat visitors.

For example, visitors invited after 2-3 minutes on site have a 79% greater likelihood to accept than a website visitor who’s been on site for less time. Repeat visitors are 64% more likely to engage in proactive chats than first-time visitors. Canadian electronics retailer The Source only invites inside their shopping cart and they experience an over 20% acceptance rate.